• The study of Mr Beast

  • Breakdown analysis of how successful YouTube creators rose to fame
Breakdown analysis of how successful YouTube creators rose to fame
 #33  by Putnam
 


Here's the hilights in this video:
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  • Prioritize retention up front
  • Intro Formula: Open fast, establish scale & transition to first challenge
  • Tension every few minutes (makes it hard for people to leave the video
  • Uses contestants to reinforce his storylines (ie repeat something to ensure clarity for viewer)
  • Storyines are strategic but feel natural and not too scripted/polished doesnt want it to look too "produced"
  • Finish on a high point
The Thumbnail

Image
  • Large subject (takes up 33% of thumbnail
  • Open mouth, excited expression hypes up the image
  • Balance of colors / good contrast
  • Show scale
  • Micro details
  • Simplicity - instantly understandable

    Final Thoughts
    These are so many of the recurring themes to the "rise to fame" related videos... but how do we incorporate some of these things into gaming oriented videos?

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